PR bombing run ... actor, pilot and Qantas ambassador John Travolta / Pic: David Sproule Source: The Daily Telegraph
The Daily Telegraph reports
QANTAS will unleash its global ambassador John Travolta tonight at an exclusive Sydney party for its most important customers as part of a PR blitz to claw back faith lost during recent damaging industrial turmoil.
Travolta secretly flew into Sydney last night - well it was a secret until Sydney Confidential found out - to address its "cream of the cream customers" at Woolloomooloo Finger Wharf tonight.
The do will only be open to new members - exclusively invited by the airline - of its new Platinum One frequent-frequent flyer program.
Normal travellers, who are the airline's bread and butter, have not been invited.
"The party is being held for the cream of our cream frequent flyers who have shown us such loyalty over the past few months," a Qantas spokeswoman said last night.
Travolta's appearance coincides with today's unveiling of the new Boeing Dreamliner 787 jet, of which Qantas has ordered 50.
The demo model arrived in Sydney yesterday just hours before Travolta flew his vintage Qantas Boeing 707 into Sydney.
But Travolta will not be part of the ceremony to welcome the Dreamliner, instead resting and preparing himself for the exclusive party on the same night US president Barack Obama dines in Canberra.
The two events are seen as a one-two PR salvo for Qantas after weeks of negative and damaging publicity - how they will be received by the travelling public remains to be seen.
The new Platinum One club members will, ironically, have 24/7 access to flight information, among other so-called privileges on the eve of Qantas's 90th anniversary.
QANTAS will unleash its global ambassador John Travolta tonight at an exclusive Sydney party for its most important customers as part of a PR blitz to claw back faith lost during recent damaging industrial turmoil.
Travolta secretly flew into Sydney last night - well it was a secret until Sydney Confidential found out - to address its "cream of the cream customers" at Woolloomooloo Finger Wharf tonight.
The do will only be open to new members - exclusively invited by the airline - of its new Platinum One frequent-frequent flyer program.
Normal travellers, who are the airline's bread and butter, have not been invited.
"The party is being held for the cream of our cream frequent flyers who have shown us such loyalty over the past few months," a Qantas spokeswoman said last night.
Travolta's appearance coincides with today's unveiling of the new Boeing Dreamliner 787 jet, of which Qantas has ordered 50.
The demo model arrived in Sydney yesterday just hours before Travolta flew his vintage Qantas Boeing 707 into Sydney.
But Travolta will not be part of the ceremony to welcome the Dreamliner, instead resting and preparing himself for the exclusive party on the same night US president Barack Obama dines in Canberra.
The two events are seen as a one-two PR salvo for Qantas after weeks of negative and damaging publicity - how they will be received by the travelling public remains to be seen.
The new Platinum One club members will, ironically, have 24/7 access to flight information, among other so-called privileges on the eve of Qantas's 90th anniversary.
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