X
Factor
winner Samantha Jade with Guy Sebastian.
Andrew Murfett, The Sydney Morning Herald, reports
Although it obliterated the competition served up by the other
networks last night, the grand final edition of The X Factor did not draw the blockbuster
viewing numbers some expected.
The series, which has dominated early week ratings nationally for
the last quarter, crowned Samantha Jade Gibbs its winner in a glittering
concluding episode last night.
Although the final five-city metro figure of 2.162 million was
certainly impressive, and delivered the Seven network its second-strongest
market share figure for the year, it did not come close to equalling the
conclusion of Nine's blockbuster The
Voice in June.
It should be acknowledged, however, that it compares favourably with
last year's X Factor finale,
which landed 2.02 million viewers.
The average figure for last night's episode was 1.87 million.
Again, this bested last year's final instalment figure, which was 1.72 million.
The good news for the network is that it sets Seven up for a huge win in the
second-last week of official ratings for the year.
The series has averaged about 1.5 million viewers an episode this
season – an extraordinary result in itself – so the finale figure offers a
modest increase.
Still, having being such a dominant force in ratings in the last
quarter, Seven were quietly hoping for an even better result. The Nine network
was able to draw 2.65 million for the last Voice
episode this year and a colossal 3.09 million for the announcement of the
winner.
Similarly, Nine was also able to grab 2.969 million for its
announcement of the winner of The
Block this year and 2.191 million for the final episode.
Seven's Dancing
With The Stars finale this year averaged 1.234 million viewers. Its
monster ratings smash My
Kitchen Rules picked up 2.812 million viewers for its winner's
announcement in late March and 2.198 million for its final episode.
The top-rating Australian reality TV broadcast of all-time remains
the 2010 conclusion to MasterChef
, which yielded a whopping 3.9 million viewers.
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