Aussie icon: Nicole Kidman. Source: Supplied
Ros Reines, The Sunday Telegraph, reports
When Sarah Jessica Parker was Crown Casino's guest at Oaks Day last year, she generated an estimated $16 million worth of publicity for the entertainment giant in Australia alone.
Little wonder marquee hosts have been celebrity shopping all year to try to attract the really big names to Flemington.
Our own Nicole Kidman will lead the celebrity pack, flying home for 24 hours from the south of France where she is filming her latest flick.
Prince Charles and his wife Camilla are expected to be at Flemington as guests of the Victoria Racing Club on Cup Day. Hosted by the VRC chairman Michael Burn and his wife Fiona, the Royals are expected to be in the VRC Committee Room and will watch the race from the Chairman's Box.
It would be Prince Charles' second time at the Melbourne Cup - he visited Flemington with Princess Diana in 1985.
Our own Nicole Kidman will lead the celebrity pack, flying home for 24 hours from the south of France where she is filming her latest flick.
Prince Charles and his wife Camilla are expected to be at Flemington as guests of the Victoria Racing Club on Cup Day. Hosted by the VRC chairman Michael Burn and his wife Fiona, the Royals are expected to be in the VRC Committee Room and will watch the race from the Chairman's Box.
It would be Prince Charles' second time at the Melbourne Cup - he visited Flemington with Princess Diana in 1985.
Crown Casino will have two marquees this year with James and Erica Packer hosting a new Birdcage hospitality suite in a prime location on the front row.
The Packers will entertain their high-profile friends and business associates including Shane Warne and Elizabeth Hurley, who are likely to make this marquee their first call.
Emirates has an Irish theme this year; The OC star Mischa Barton will hold court there on Cup Day along with reality star Brynne Edelsten and her husband, Geoffrey, Channel Seven personalities and MasterChef judges. Australian make-up guru Napoleon Perdis is also expected to make an appearance there.
Car maker Lexus will host guests in a three-level marquee again this year with a courtyard designed by Backyard Blitz's Jamie Durie with Neil Perry preparing the food. Guests will include Karl Stefanovic, Lisa Wilkinson, Terry Biviano and husband Anthony Minichiello, Emma Freedman, Eddie and Carla McGuire, Anthony Bell, Kelly Landry, John Eales, Deborah Hutton and Carrie Bickmore.
Myer CEO Bernie Brookes will have supermodel Jennifer Hawkins and the store's designers and racing ambassadors including Laura Dundovic, Rebecca Judd, Rebecca Twigley and Kris Smith in the pretty, flower-themed marquee.
Mumm Champagne will rely on some well-seasoned Sydney socialites including Skye Leckie to invite some of their own guests to enjoy the French bubbly.
Meanwhile, Lavazza is expected to build on its reputation as the hippest marquee in the Birdcage with a still to be announced line-up. In previous years they have hosted everyone from Joel and Benji Madden to Kelly Osbourne.
The Packers will entertain their high-profile friends and business associates including Shane Warne and Elizabeth Hurley, who are likely to make this marquee their first call.
Emirates has an Irish theme this year; The OC star Mischa Barton will hold court there on Cup Day along with reality star Brynne Edelsten and her husband, Geoffrey, Channel Seven personalities and MasterChef judges. Australian make-up guru Napoleon Perdis is also expected to make an appearance there.
Car maker Lexus will host guests in a three-level marquee again this year with a courtyard designed by Backyard Blitz's Jamie Durie with Neil Perry preparing the food. Guests will include Karl Stefanovic, Lisa Wilkinson, Terry Biviano and husband Anthony Minichiello, Emma Freedman, Eddie and Carla McGuire, Anthony Bell, Kelly Landry, John Eales, Deborah Hutton and Carrie Bickmore.
Myer CEO Bernie Brookes will have supermodel Jennifer Hawkins and the store's designers and racing ambassadors including Laura Dundovic, Rebecca Judd, Rebecca Twigley and Kris Smith in the pretty, flower-themed marquee.
Mumm Champagne will rely on some well-seasoned Sydney socialites including Skye Leckie to invite some of their own guests to enjoy the French bubbly.
Meanwhile, Lavazza is expected to build on its reputation as the hippest marquee in the Birdcage with a still to be announced line-up. In previous years they have hosted everyone from Joel and Benji Madden to Kelly Osbourne.
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