Neala Johnson, The Daily Telegraph, reports
Sharks in a supermarket thriller Bait has put a dampener on Australia's run of locally-made, widely-released movie hits.
After The Sapphires enjoyed a bonzer $2.3 million opening weekend off 279 screens nationwide in August, Kath & Kimderella followed up earlier this month by topping the box office chart with $2 million off 285 screens.
Bait’s opening weekend has landed it at No.10 with $365,187 off 283 screens, at a lacklustre average of $1290 per screen. (In comparison, new release kids’ title Diary of a Wimpy Kid – Dog Days took an average of $4132 off 236 screens for a total gross of $975,087.)
Bait, shot in 3D on the Gold Coast, stars rising young Aussies Xavier Samuel, Sharni Vinson, Lincoln Lewis and Phoebe Tonkin, all of whom have career heat in Hollywood.
The high-concept movie had some heat of its own, being selected to premiere at the prestigious Venice Film Festival.
Queenslander Lewis was on ground to promote Bait at several pre-release Q&A screenings, but leading man Samuel was unavailable to local distributor Paramount for promotion, busy on set in the US filming Plush with Twilight director Catherine Hardwicke.
The next Aussie film to open wide will be Mental on October 4.
The comedy, which reunites Muriel’s Wedding writer-director PJ Hogan with star Toni Collette, is expected to open on nearly 230 screens.
School holiday flicks ruled this past weekend at the cinemas, with Madagascar 3: Europe’s Most Wanted holding on to top spot with $2.6 million and Adam Sandler’s animated comedy Hotel Transylvania opening at No.2 with $1.3 million.
The Sapphires is finally falling after seven weeks of release, down to No.8 with a $441,029 weekend. It has grossed $12.7 million.
Kath & Kimderella also fell, down 49 per cent to take $558,184 on its third weekend, for a total of $4.8 million.
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